III. What skills do managers need to succeed?
A. Strategic management skills
i. Definition
1. A strategy is a “game plan” that enables a
1. Companies that adopt a customer intimacy
strategy respond to individual customer
2. Companies that adopt an operational
excellence strategy strive to deliver products
and services faster, more conveniently, and
3. Companies that adopt a product leadership
strategy strive to offer higher quality
products than competitors. Examples of
companies that pursue this strategy include:
a. Apple, BMW, and Cisco Systems