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UNIT 8
APPLICATION AND ETHICS
BUSINESS START-UPS ONLINE
ANSWERS TO THE QUESTIONS
AT THE END OF THE FEATURE
ETHICS QUESTION
To attain success in global commerce, an online business should design its Web site
with what in mind? To engage in global e-commerce successfully, a business should design
its site with customers in its targeted markets in mind. This requires a site design that is tailored
CRITICAL THINKING
Between 2 and 4 percent of online orders involve fraud. What can an online business do
to avoid being the victim? To avoid being the victim of fraud, an online business must be
aware of the possibility and take steps to prevent it. Rejecting a suspect order, for example, is
2 UNIT EIGHT: BUSINESS ORGANIZATIONS