Module Teaching Notes
This module looks at the shareholder model, and Milton Friedman's ideas, in more detail.
You should, for the most part, recap the ideas presented with the last module to start. Then, layer in some
additional Milton Friedman quotes. You might want to give a brief biography – he served the White House
on three occasions, and is one of the two leading American economists of the second half of the 20th
Now, there is less “new” information to present in a lecture with this module than usual. But, there is a fix
that will keep the amount of class time spent on the module about the same as the others.
Cengage produced nine of the scenarios in these modules into video clips that are available free to
instructors via South-Western’s Digital Video Library. To access the DVL, log in to your Cengage Faculty
Account at login.cengage.com, select “Digital Video Library Instant Access Code” when you add the
Bredeson text to your Bookshelf, and then click on the “Business Law Digital Video Library Online Access”
link under “Additional Resources”.
I worked on the production this summer and fall, and I am very pleased with how they turned out. The
football owners' scenario with the module is the first of the video clips. The actor playing the older brother
did a particularly good job.
At any rate, I would highly advise running the video clip [“Football” in the DVL “Business Ethics” series]
before discussing the scenario. The point of this book is the generate student interest in ethics, and I think
the video clips will all add to accomplishing that goal.
The scenario is meant to be fun, and to attract the interest of students who might be sometimes difficult to
reach. Even “reluctant scholars” often have strong opinions on sports and are willing to express them in
class. I would advise paying particular attention to “new hands” that go up, maybe for the first time, with this
module, and calling on those students first.
If you are encouraging, you may find that some of them will become more regular contributors to class
discussions. “That wasn't so bad”, they may think after volunteering their point of view.
Keep in mind when you go through the usual 5 questions with the scenario that the overall point raised here
is: what if ALL of the stakeholders (other than the owner himself) want to go one way, and the owner wants