26 UNIT ONE: THE LEGAL ENVIRONMENT OF BUSINESS
Shortly afterward, the draft of the law was amended to exempt nongrape fruit wine production from the
30,000 cap. The courts also can make an inference of discriminatory intent, or purpose, based on the
effects of the law. For example, in this case the court noted that Massachusetts’s definition of “small”
wineries as those producing less than 30,000 gallons of wine per year departed considerably from the
wine industry’s definition of “small” wineries. The wine industry defined “small” wineries as those
2A. Suppose that most “small” wineries, as defined by the 2006 Massachusetts law, existed out of
state. How could the law be discriminatory in that situation? This was one of Massachusetts’s
CASE 4.2—QUESTIONS (PAGE 82)
WHAT IF THE FACTS WERE DIFFERENT?
If Bad Frog had sought to use the offensive label to market toys instead of beer, would the court’s ruling
likely have been the same? Why or why not? Probably not. The reasoning underlying the court’s decision
in the case was, in part, that “the State’s prohibition of the labels . . . does not materially advance its
asserted interests in insulating children from vulgarity . . . and is not narrowly tailored to the interest
concerning children.” The court’s reasoning was supported in part by the fact that children cannot buy
beer. If the labels advertised toys, however, the court’s reasoning might have been different.
THE LEGAL ENVIRONMENT DIMENSION
Whose interests are advanced by the banning of certain types of advertising? The government’s
CASE 4.3—QUESTIONS (PAGE 85)
THE LEGAL ENVIRONMENT DIMENSION
Should the court have considered whether the Episcopal Church abandoned or departed from the tenets
of faith and practice that it held at the time of St, James’s affiliation? Why or why not? No. The First