CHAPTER 36: SMALL BUSINESSES AND FRANCHISES 7
should not be held to oral statements that are later refuted or replaced by more formal, written
terms. This case was vacated and remanded. Exculpatory clauses in the franchisor’s franchise
36–5A. The franchise contract
In most franchise relationships, the franchisor determines the territory to be served. A franchise
contract may give a franchisee exclusive rights to an area—“territorial rights.” But typically
Here, under Kubota’s franchise contracts with its dealers, Kubota reserved the right to
enter into a dealership agreement with “others at any location.” Regardless of what might
constitute a franchisee’s market or how close one franchise location might be to another, the
franchisor has the right, under this contract, to enter into a dealer agreement with “others at any
location.” Arguably, a significant loss of profits may be a ground for a court to hold that the
establishment of close, competitive franchisees violates the implied covenant of good faith and
fair dealing. But when a contract expressly allows a franchisor to enter into dealership
agreements “ay any location,” a franchisor who exercises that right does not change the
competitive circumstances of its franchisees—such events are contemplated by the contract.
A franchisee might argue that the placement of franchisees nearby is constructive,
wrongful termination of at least one of the franchisees. Sometimes, however, the nearness of