112 UNIT THREE: CONTRACTS AND E-CONTRACTS
such extraordinary relationships. Thus, in this case, the arbitrator might legally bind CCI’s agents,
employees, or people in active concert or participation with it to the terms of the covenant not to
compete, but would not have the authority to prohibit most non-parties from owning or operating
comedy-related businesses or restaurants. From an ethical perspective, it would likewise seem
unreasonable to impose such restrictions on most non–parties (the grandmother of a shareholder’s ex–
spouse, for example, or any other party who is not likely to be in privity with any of the principals).
THE LEGAL ENVIRONMENT DIMENSION
Why would a business such as Improv West include a covenant not to compete in such an agreement as
the contract at issue in this case? One significant consideration would be the protection of its trade
CASE 13.3—QUESTIONS (PAGE 268)
1A. What did the judge mean when he said that GeoEx’s one–sided arbitration scheme “may well
guarantee that GeoEx wins even if it loses”? The court was referring to a hypothetical outcome that
would occur should the case be arbitrated in accordance with the release terms and GeoEx lost in that
proceeding. Suppose that a panel of arbitrators found that GeoEx was liable for the maximum amount
of damages. According to the release, this sum would be the cost of the land and air fare paid by the
plaintiffs for the trip, which was $16,831. Because of the terms of the release, GeoEx would be out few
travel expenses for the arbitration forum was in California. Additionally, in accordance with the release,
2A. Did the fact that the terms of the release were nonnegotiable contribute to its procedural
unconscionability or its substantive unconscionability? Explain. The court discussed the