3. Reasonability in the formation, performance, and termination of contracts underlies
almost all of the UCC’s provisions. The concept of good faith is closely linked to commercial
reasonableness. All commercial actions—including the performance and enforcement of contract
obligations—must display commercial reasonableness. A merchant is expected to act in a reasonable
4. The concept of the good faith purchaser reflects the UCC’s emphasis on protecting
innocent parties. Suppose, for example, that you innocently and in good faith purchase a boat for a fair
market price from someone who appears to have good title. Under the UCC, you are protected from the
possibility that the real owner—from whom the seller may have fraudulently obtained the boat—will
later appear and demand his boat back.
But another ethical issue is raised when the purchaser of goods is not quite so innocent. Suppose
that the purchaser has reason to suspect that the seller may not have good title to the goods being sold
but nonetheless goes ahead with the transaction because it is a “good deal.” Has this buyer crossed the
boundary that separates the good faith purchaser from one who purchases in bad faith? This boundary
5. Conducting business internationally presents unique challenges including, at times,
ethical challenges. This is understandable, given that laws and cultures vary from one country to
another. In the United States, for example, equal employment opportunity is a fundamental public
policy. This policy is clearly expressed in Title VII of the Civil Rights Act of 1964, which prohibits dis-