o Create data management policies and train employees on such policies.
o Create contingency plan.
E-Commerce Trust
• Three main components of e-commerce trust:
1. Trust in the Internet
• The factors that promote e-commerce trust in a company:
o Previous transaction experience
o Disposition to trust
o Perceived security protection
Ethics and Global E-Commerce and the Global Digital Divide
• Two ways companies can approach operations in other countries:
o A universal lens that is doing the same thing in all countries
o A relativist approach that is responding to local cultures and customs
• Two of the most important ways companies build trust:
o Reputable website affiliation: unknown website affiliating itself with a more
reputable website to build online trust
▪ Suitable for individualistic cultures such as the U.S.
• High-context cultures communicate extensively using non-verbals such as body language
and silence and gestures.