Ben & Jerry’s
Teaching Notes
Synopsis
By early 2000, Ben & Jerry’s Homemade Ice Cream, Inc had publicly announced that it
had received generous offers from Chartwell Investments, Dryer’s Grand, Unilever, and
Meadowbrook Lane Capital to buy out the company. The news created a tremendous
degree of backlash from Ben & Jerry’s customers, suppliers, some shareholders, and state
Objectives
This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of
the outstanding takeover offers by Chartwell Investments, Dreyer’s Grand, Unilever, and
Meadowbrook Lane Capital in January 2000. The case provides a unique opportunity to
discuss fundamental firm objectives and the implications of poor financial performance
as it reviews the development of Ben & Jerry’s strong social consciousness and the
takeover defense mechanisms that maintain management’s control of company assets.
Taking the role of an outside board member, students may review management’s
performance, estimate the economics cost of current management practice, and evaluate
the implications of takeover defense strategies. Ultimately, students must take a position
on whether the board should defend the agenda of the current management team or accept
one of the takeover offers and support a shift toward a more traditional orientation.
Questions for Discussion
1. Why is Ben & Jerry’s considered an ethical company? Can you cite practices that merit
this reputation? Do you agree that they are a good company or not?
2. Who are the key stakeholders and what do they hope to gain or fear losing in this
transaction? Which stakeholders deserve special consideration here (or not)?
3. What are Ben & Jerry’s responsibilities to the shareholders? Do non-shareholder
customers have the right to a say in the direction of the company?
4. What do you think Ben & Jerry’s should do? Would it be best for the company to try to
remain independent or to accept a buyer’s offer?
5. Assuming the company does accept the buyer’s offer, what should the management do
once it is sold? How does your advice change (or does it) if you assume that the new
management genuinely wants to maintain the image of Ben & Jerry’s as an ethical and
socially responsible company?