Instructor Resource
Collins, Business Ethics 3e
SAGE Publishing, 2022
o Board members, who are also highly paid executives and often hand-picked by the
CEO, choose a compensation package toward the high end of the scale so as not to
lose the CEO to a competitor.
• In the 1980s, Ben & Jerry’s addressed the compensation fairness issue by establishing a
five-to-one salary ratio between the highest and lowest paid employees. However, the
compensation plan was abandoned in the 1990s due to difficulties Ben & Jerry’s
experienced trying to recruit skilled senior-level managers willing to accept this pay
limitation.
DISCUSSION ACTIVITY
Small group or whole class discussion: The ratio of CEO pay to that of an average employee
Chapter 3 QUESTIONS ANSWERED
Chapter Question 1: What are the roles of ethical values for the six traditional shareholder-
oriented governance systems?