Case 23: What Have You Done for Me Lately? The Case of Amazon in South Carolina
1. Who is helped and who gets hurt in the use of tax incentives? Draw a stakeholder map for
Amazon and the governments involved. Who was excluded or who could have been included?
2. Did Amazon, the South Carolina State Legislature, and the county of Lexington, S.C., manage
to create shared value for the greatest number of stakeholders?
A central issue within the cases is the comparative value of the 1,500 jobs created via the
3. What is the nature of the various stakeholder stakes? Are they owners or community
members? Analyze their legitimacy, power, and urgency characteristics.
The stakeholders are: the government of South Carolina, the individual taxpayers of South
Carolina, business owners in South Carolina, and Amazon.
The South Carolina government (South Carolina Legislature, Governor Haley, and the county of
Lexington). Certainly the government’s legitimacy would be difficult to question. The urgency
centers on the evaluation of the relative value of needed jobs and needed state income tax as well
as the perception that they are favoring big business (Amazon) over smaller brick-and-mortar
businesses.