CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 10th Edition
12
Chapter 5 Retail Strategy
selling hamburgers and French fries in freestanding stores at lunch and dinner time.
How
A) Adding breakfasts
B) Locations in office buildings
.
Give an example of each type of growth strategy that Best Buy might use (include
related AND unrelated diversification).
To help you, Best Buy currently targets five composite segments:
1. Barrys -60 years old, who make a minimum
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 10th Edition
13
Chapter 5 – Sustainable Competitive Advantage for a
Regional Grocery Store
describe how this retailer is creating sustainable competitive advantage in the grocery
store category. Be prepared to discuss your responses with the entire class.
Sustainable
Competitive
Advantage
Customer Loyalty
CLASSROOM EXERCISES AND ACTIVITIES
BonusCard Center
Store locator
Corporate Information/Giant at a glance
Careers at Giant
Sustainable
Distribution Processing plants for dairy and ice in Landover, and ice cream in
Jessup.
Distribution center in Landover for meat, produce, health and
beauty, general merchandise and seafood.
Semi-automated distribution center and warehouse in Jessup
Customer Service Peapod delivery Health & nutrition information
Wine guide Flu shots
Catering Recipes online
Human Resources Employs over 27,000 full and part-time staffers
Looking to hire the best people