Cawsey, Deszca, and Ingols: Organizational Change, 3e
7. Does the vision engage and energize as well as clarify? What is the emotional
impact of the vision?
8. Does the vision promote commitment? Are individuals likely to be opposed to the
vision, passive (let it happen), moderately supportive (help it happen), or actively
supportive (make it happen)?
9. Now assess your vision on a scale of 1 to 5 (5 being the highest) relative to the
factors set out below.
a. Actions of senior managers are congruent with the vision. They walk the talk.
1 2 3 4 5
b. It pays attention to the needs of those who will be putting it into practice.
1 2 3 4 5
c. Realistic expectations develop around it that are challenging but can be met.
1 2 3 4 5
d. It communicates a broader sense of what is possible.
1 2 3 4 5
e. It is grounded in the reality of the present and can be reconciled with it.
1 2 3 4 5
f. It is neither too abstract nor too concrete. It has the potential to stimulate and
inspire, but it also communicates the sense that it is achievable.
1 2 3 4 5
g. It has been forged through an appropriately messy, iterative, creative process
requiring a combination of “synthesis and imagination.”