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The SA Ambulance Service has introduced radical changes to their management principles, moving away
from a paramilitary culture, to a culture that is based on quality of service, best practice, empowered work
teams, an organisation that is able to continually look at itself and the way it goes about its business, so
that it learns from its experiences.
What did we do:
The outwardly obvious strategies included the adoption of a “Commercial Charter”, the introduction of
new style uniforms (dispensing with rank markings) and redesigned vehicle livery, together with a public
awareness campaign based on a “Going Green” theme.