Case Synopsis, Uses, Discussion Questions, and Answers
CASE 35 A Musical Quandary in an Italian Restaurant
Synopsis: Jake recently has been promoted to manage one of the restaurants in an Italian restaurant
chain. He has an important decision to make regarding what music to play, and he
Use:
Chapter 16: Illustration of how music impacts store atmospherics.
Discussion Questions
1) How does music add value to businesses?
Businesses use music because it adds value. Music has the potential to induce positive feelings
2) What type of music would you recommend that Jake play in his restaurant?
the authenticity of the store, it would be more appropriate to play Neapolitan music that suits the
3) Identify other retail settings in which music influences consumer behavior.
The use of music as an atmospheric component is not limited to restaurants. To encourage a lively