Case Synopsis, Uses, Discussion Questions, and Answers
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CASE 25- Kroger and Fred Meyer: Sourcing Products in a Global
Marketplace
Synopsis: The Kroger Company is among the largest food retailers in the United States, and
operates more than 2,700 stores under nearly two dozen store-brand names.
Use:
Chapter 12 Buying Merchandise
Discussion Questions
1. What factors would you list than need to be evaluated in making a decision to source
products overseas? Make a list of pros and cons and explain what the pressures are that
impel manufacturers and retailers to not source products domestically.
2. Based on the information given, how long do you estimate it will take to import these
lamps? Create a set of target dates for each step in this process that will enable these
products to arrive in time for the planned advertising date and selling period.