Case Synopsis, Uses, Discussion Questions, and Answers
6
CASE 1
Maintain Its Competitiveness
Synopsis:
build on its current strengths and engage with new retail options. The strategy involves
Discussion Questions:
1.
store, testing out various options that might attract more of the cohort of shoppers between
the ages of 18 and 35 years. The basement level of this massive store is a newly designated
2. titors, and how
well does it compete against them?
points. It offers a wide range of name-brand and exclusive products at prices lower than those
Case Synopsis, Uses, Discussion Questions, and Answers
7
3.
Why?
Millennials. It continues to attract Baby Boomers though, with its reasonable prices and wide
4. Perfo
Strengths: Great online presence and in-store technologies, wide variety of merchandise, great
reputation and presence among the Baby Boomer generation.
5.