Business Communication Chapter 8 Social Media Student Answers Will Vary Encourage Students Dig For The Sort

8: Social Media 8-12

8.18. Student answers will vary. Encourage students to dig for the sort of breaking news that a real

8.19. Students should realize that as representatives of a company that offers products in this market

segment, they would definitely have an ethical obligation to disclose their affiliation. As far as a

8.20. Here is an example of a revised post:

We’ve been unable to get our hands on enough high-grade chromium steel to meet our production

schedule, so we aren’t going to meet the June 1 commitment to ship 100 operating tables to

Southeast Surgical Supply. This morning we learned that we’ll be able to make only 30 tables.

8.21. Student answers will vary depending on the companies and issues chosen. Look for a clear

8.22. Students’ responses will vary, but the updates should be concise, easy to read, and contain a link

8.23. Students’ responses will vary; here is an example (based on this product:

www.lagunatools.com/bandsaws/1412-Bandsaw):

The new Laguna 14/Twelve bandsaw brings industrial-grade performance and high-end design to

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Major benefits include 12” resaw capacity, 1-3/4 HP motor to slice through the hardest stock, and

high-efficiency dust collection (2/3)

CASE SOLUTIONS

Here are sample solutions for this chapter’s cases.

8.24. Media Skills: Social Networking; Media Skills: Microblogging

Note: The character limitations on Twitter are a great opportunity to force clarity and conciseness.

Use the free tools provided by Foursquare to attract new customers and keep your best ones coming back.

8.25. Media Skills: Social Networking; Online Etiquette

Note: Controlling the urge to harshly criticize these employees is vital. Students’ posts should be positive,

informative about possible negative consequences to the company, and helpful in offering guidance.

Students should also recognize the power of social media and its sometimes-delicate application in

1. Avoid personal attacks.

2. Follow company policies.

3. Ensure authenticity of information.

4. Respect people’s virtual space.

5. Do not assume privacy.

6. Maintain email etiquette.

Even in an informal email, we should ensure the writing remains grammatically correct, relevant, and

8: Social Media 8-17

• Program applications will often require a form called a Home School Nomination Form (or

similar), to be signed by a Study Abroad Advisor. You can drop this form off in 216 MacMillan

anytime during business hours.

• Transcripts can be requested from the Office of the Registrar in the CAB Building.

Step 3: Visit your academic adviser to discuss the program courses and request approval of the Transfer

Credit Approval Form (available at: www.studyabroad.muohio.edu).

Step 4: There is a Consortium Agreement for transferring financial aid to your study abroad program.

Approach the Office of Student Financial Assistance for further information on financial grants.

Step 5: You can use our university orientation facilities to prepare for a successful study program abroad.

Living and learning abroad is a unique experience. I hope many of us avail it to explore the global nature

of today’s economy, politics, and cultures.

And of course, don’t forget to share your experiences here!

[LO-4] AACSB: Written and oral communication

8.28. Media Skills: Blogging

Note: Students should write this post in a way that accommodates the audience’s need for concise

information and a recommendation. Some audience members might be skeptical about the magnitude of

the convention, so it will be important to include statistics to illustrate its magnitude and popularity. The

journalistic approach will work well, since it will help keep the post focused on the basics. (If readers

want more details, they can visit Comic-Con’s website, which should be listed in the post).

[Post title] What’s Up with Comic-Con?

8.29. Media Skills: Blogging; Compositional Modes: Tutorials; Mobile Skills

Note: Students can use the Tumblr Help facility and other online sources to get information needed for

1. Choose a unique user name. Note that this is one part of getting started that might not be so easy;

3. Tell Tumblr what you’re interested in. After you initiate your account, Tumblr will ask you to

identify some topics of interest and ask you to follow a few Tumblr blogs to get started.

4. Get familiar with the Tumblr dashboard. The dashboard is where the action happens. Click any of

5. Customize your Tumblr to your own tastes. Tumblr offers lots of ways to customize, including

6. Decide how you want to use Tumblr and get busy doing it. How you use Tumblr is up to you.

7. Move on to more advanced capabilities when you’re ready. For example, you can invite other

users to post material on your blog, tag your posts to make them easier for people to find, take

advantage of Pages (additional pages where you can post permanent information such as your

résumé, background information, and so on), and link to your Twitter and Facebook accounts.

Tumblr makes it easy to just dive in and learn as you go, so why not dive in now?