Business Communication Chapter 5 Homework The spontaneous contribution of ideas from members of a group; a popular method for generating ideas

Instructor Manual: Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234; Chapter 5:

Organizing and Drafting Business Messages

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1

Instructor Manual

Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234;

Chapter 5: Organizing and Drafting Business Messages

Table of Contents

Purpose and Perspective of the Chapter …………………………………………………………………………. 2

Cengage Supplements …………………………………………………………………………………………………… 2

Chapter Objectives ………………………………………………………………………………………………………… 2

Complete List of Chapter Activities and Assessments ……………………………………………………… 3

Key Terms ……………………………………………………………………………………………………………………… 4

What’s New in This Chapter ……………………………………………………………………………………………. 6

Instructor Manual: Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234; Chapter 5:

Organizing and Drafting Business Messages

Purpose and Perspective of the Chapter

The purpose of this chapter is to explain how to carry out the second phase of the writing

process: researching, organizing, and drafting. First, we define research (formal and

Cengage Supplements

The following product-level supplements provide additional information that may help you

in preparing your course. They are available in the Instructor Resource Center.

• Transition Guide (provides information about what’s new from edition to edition)

• Educator’s Guide (describes assets in the platform with a detailed breakdown of

activities by chapter with seat time)

Chapter Objectives

The following objectives are addressed in this chapter:

5-1 Compare two forms of research that begin Phase 2 of the 3-x-3 writing process.

5-2 List techniques that help writers generate and sort ideas to solve problems.

5-3 Demonstrate methods for organizing ideas to show relationships.

Complete List of Chapter Activities and Assessments

For additional guidance, refer to the Teaching Online Guide.

Chapter

Objective

PPT

Slide

Activity/Assessment

Duration

Certification Standard

5-1

6

Case Study Small Group

Activity in PPT

90 min

BUSPROG: Communication

DISC: Analysis

5-2

10

Small Group Activity in PPT

90 min

BUSPROG: Communication

DISC: Theory application

5-3

18

Knowledge Check in PPT

15 min

BUSPROG: Ethics

DISC: Theory application

5-4

26

Knowledge Check in PPT

15 min

BUSPROG: Communication

DISC: Standard English

5-6

46

Small Group Discussion in

PPT

40 min

BUSPROG: Communication

DISC: Patterns; Theory

application

5-1–5-6

48

Grammar and Mechanics

Quiz in PPT

30 min

BUSPROG: Communication

DISC: Standard English

Pre-Course Diagnostic*

DISC: Standard English

N/A

Grammar and Mechanics

Check-Up Activities*

N/A

BUSPROG: Communication

DISC: Standard English

Chapters

4–6

N/A

Why Does the Writing

Process Matter to Me? (Unit

02 The Writing Process in

the Digital Era)**

5 min

N/A

5-1–5-6

N/A

Learn It: Chapter 05

Organizing and Drafting

Business Messages

35–45

min

N/A

5-1–5-6

N/A

Assignment: Chapter 05

Organizing and Drafting

Business Messages

20 min

N/A

5-1–5-6

N/A

Video Presentation: Tips for

Productive Brainstorming

Sessions (Chapter 05

Organizing and Drafting

Business Messages

min

Mail (Unit 02 The Writing

Process in the Digital

Era)***

10 min

N/A

* These activities appear before the student will begin the course.

** This activity appears at the beginning of Unit 2.

*** This activity appears at the end of Unit 2.

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Key Terms

Active voice: Sentences in which the subject is the doer of the action (such as Shawn

posted the message).

Brainstorming: The spontaneous contribution of ideas from members of a group; a

popular method for generating ideas.

Instructor Manual: Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234; Chapter 5:

Organizing and Drafting Business Messages

Crowdsourcing: A collaborative effort that describes the practice of requesting ideas

online from unknown crowd members rather than from traditional employees or

contractors.

Dangling modifier: A modifier dangles when the word or phrase it describes is missing

from its sentence (e.g., pressing the wrong key, the document suddenly disappeared).

punctuated as if it were a complete sentence.

Frontloading: Another name for the direct method, which places the main idea first.

Fused sentence: A sentence error that results when two independent clauses are

incorrectly joined (fused) together without a conjunction or a semicolon; also called a run-

on sentence.

Indirect paragraph plan: A paragraph used to explain and persuade that starts with the

supporting sentences and concludes with the topic sentence.

removed.

Paragraph: A group of sentences about one idea.

Parallelism: A writing technique that uses similar construction, such as researching,

organizing, and writing to create balanced writing.

Passive voice: Sentences in which the subject is acted upon, such as The message was

posted by Shawn.

Pivoting paragraph plan: A paragraph used to compare and contrast that begins with a

limiting sentence that offers a contrasting or negative idea before delivering the topic

sentence.

Research: Collecting relevant information about a topic before beginning to write a

message.

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What’s New in This Chapter

The following elements are improvements in this chapter from the previous edition:

• Updated the Zooming In opening scenario featuring MyEvent.com by including

examples of successful events ranging from water purification systems in third

world villages to Miles for Midwives in Brooklyn, New York.

• Added mind mapping to brainstorming techniques so that students can visualize

how ideas can be generated, illustrated, and even executed.

Chapter Outline

In the outline below, each element includes references (in parentheses) to related content.

“CH.##” refers to the chapter objective; “PPT Slide #” refers to the slide number in the

PowerPoint deck for this chapter (provided in the PowerPoints section of the Instructor Resource

Center); and, as applicable for each discipline, accreditation or certification standards (DISC).

Introduce the chapter and review learning objectives for Chapter 5. (PPT Slide 2).

I. Organizing and Drafting Messages Begins With Research (5-1, PPT Slides 3–7,

DISC: Purpose; Audience)

a. The 3-x-3 writing process involves three phases. (Figure 5.1)

b. This chapter focuses on the second phase: researching, organizing, and

drafting.

f. Informal Research: Many routine tasks—such as drafting e-mails, memos,

letters, informational reports, and oral presentations—require information

that you can collect informally.

g. Informal research methods:

i. Explore your company’s files.

h. Formal Research: Information for long reports and proposals may be

obtained through formal research using primary or secondary sources.

i. Formal research methods:

i. Primary sources: firsthand experiences such as surveys, interviews,

observation, and experimentation

j. Case Study Activity: 90 minutes total. Zooming In—How a Wedding Website

Grew Into a $100 Million Event Planning Business

Break class into groups of three students. Have students read through the

case study found at the beginning of the chapter and answer the questions

ten-minute presentation to the class of their findings and reactions.

• In what ways would research (gathering information) have helped

the founders of MyEvent.com move beyond their original wedding

platform and remain relevant in the rapidly changing world of

Internet commerce?

II. Generating Ideas to Solve Problems (5-2, PPT Slides 8–11, DISC: Purpose; Theory

application)

a. Brainstorming – the spontaneous contribution of ideas from members of a

group with an emphasis on quantity and not quality

i. Define the problem and establish a time limit for the session.

ii. Set a quota, such as a minimum of 100 ideas.

b. Brainwriting – write ideas on flip charts, paper, or post-it slips and then

discuss, organize, and rank the best ideas

c. Mind mapping – a process for generating and sorting ideas emphasizing

visual concepts (Figure 5.2)

i. A single concept is drawn as an image in the center of a blank page

with associated words and images branching out to show the

Instructor Manual: Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234; Chapter 5:

Organizing and Drafting Business Messages

d. Crowdsourcing – the practice of requesting ideas or services online from

unknown crowd members rather than from traditional employees or

contractors

i. Crowdsourcing is an inexpensive way to build brand awareness and

solve problems.

e. Small Group Activity: 90 minutes total. Activity 5.14—Brainstorming: Solving

a Problem on Campus

Break class into groups of three to five students. Have students complete the

activity found at the end of the chapter. After reviewing the brainstorming

exercise instructions, student groups should choose a problem on their

III. Organizing Ideas to Show Relationships (5-3, PPT Slides 12–18, DISC: Rhetorical

considerations; Audience; Purpose; Patterns)

a. Skilled writers group similar items together and then place ideas in a

strategic sequence that helps the reader understand relationships and

accept the writer’s views.

b. Two simple techniques can help writers organize data: the scratch list and

the outline.

Organizing and Drafting Business Messages

i. An e-mail, memo, or letter is generally organized with an opening,

body, and closing.

ii. A procedure would contain a sequence of steps for the receiver to

follow.

g. After collecting data and generating ideas, writers must organize their

information.

h. The strategy you select is determined by how you expect the audience to

react to the message. (Figure 5.4)

i. Direct strategy – the main idea comes first, followed by details,

explanation, or evidence

(a) Use the direct strategy when you expect the reader to be

pleased, mildly interested, or neutral.

i. Frontloading (getting to the main idea quickly) has three advantages:

i. Saves the reader’s time

k. Knowledge Check Activity: 15 minutes total. Test Your Workplace Etiquette

IQ

Have students check their workplace etiquette IQ by deciding whether the

following statements are true or false and then discuss the correct answers

with the class.

• On your new job, you want to show sociability by friending everyone

on Facebook. To avoid favoritism, you should include managers and

bosses.

o False — Don’t friend everyone. It’s important to maintain

boundaries between your work life and personal life. Do you

really want to see your boss in a bathing suit? Remember that

Facebook is for friends; Twitter is for everyone.

IV. Composing the First Draft With Effective Sentences (5-4, PPT Slides 19–26,

DISC: Standard English; Rhetorical considerations; Patterns)

a. To avoid monotony and to add spark to their writing, communicators should

vary their sentences choosing from one of the following four types: simple,

compound, complex, and compound-complex.

d. Complex sentence – contains an independent clause and a dependent clause

(Example: Because our company lacked a social media presence, it hired a

specialist.)

e. Compound-complex sentence – contains at least two independent clauses

and one dependent clause (Example: Because our company lacked a social

media presence, it hired a specialist; however, our brand required time to build.)