Discussion Questions
Chapter 4: Individual and Social Approaches to Communication
1. As many of you are likely to be from the millennial generation, what would be
your response to those from other generations who question your work ethic? Use
2. Transformational leadership is lauded as inspiring exceptional performance.
Does anyone in the room prefer that type? Why? What might be the advantage of
being a transactional leader? Does it depend upon the type of organization?
3. It is noted that emotional intelligence is a better predictor of workplace success
than IQ. Could you think of other contexts where emotional intelligence would
be more useful? How can we improve emotional intelligence?
4. Research has shown that biological sex does not have an impact on
communication differences; however, gender roles do influence our
communication style. How does the concept of gender identification fit into this
discussion of gender and communication?
5. You are in charge of recruiting new members for your communication club on
campus. You have a limited budget to spend, so you want to use social media.
How can the concepts of Message Design Logic help you craft an effective
message that will reach your intended audience?