Case Notes
Chapter 4: Individual and Social Approaches to Communication
Answer to Case Study 4: Caught in Between
Question 1. How might social role stereotypes explain the interaction? Is there any evidence of
descriptive or prescriptive prejudices?
SAMPLE STUDENT ANSWER: There are social role stereotypes operating in this
situation. Social role theory assumes that sex is genetically determined. Descriptive
prejudice refers to stereotypes that women have less leadership potential than men
because they lack agentic qualities. Agentic qualities include being assertive, controlling,
confident, ambitious, and forceful. Agentic qualities are stereotypically associated with
In this case study, Jim was characterized as a fit, 45-year-old former Captain in the U.S.
Army. He had been recruited by another Army vet. Jim was used to a confrontational,
aggressive, swift style of management. He clearly exhibits agentic qualities. Carol was
described as an attractive woman in her mid-50’s who was always meticulously put
The comments Jim made to Carol in front of Ashlee about doing more work and less chit
chat, getting her referrals in on time, and not being comfortable with technology offer