Instructor Manual
Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234;
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Table of Contents
Purpose and Perspective of the Chapter …………………………………………………………………………. 2
Cengage Supplements …………………………………………………………………………………………………… 2
Chapter Objectives ………………………………………………………………………………………………………… 2
Complete List of Chapter Activities and Assessments ……………………………………………………… 3
Key Terms ……………………………………………………………………………………………………………………… 4
What’s New in This Chapter ……………………………………………………………………………………………. 6
Chapter Outline …………………………………………………………………………………………………………….. 6
Discussion Questions …………………………………………………………………………………………………… 16
Additional Activities and Assignments …………………………………………………………………………… 18
Additional Resources ……………………………………………………………………………………………………. 22
Cengage Video Resources ……………………………………………………………………………………………………….. 22
Appendix …………………………………………………………………………………………………………………….. 23
Generic Rubrics ……………………………………………………………………………………………………………………… 23
Standard Writing Rubric ………………………………………………………………………………………………………….. 23
Standard Discussion Rubric ……………………………………………………………………………………………………… 24
Purpose and Perspective of the Chapter
The purpose of this chapter is to emphasize the importance of soft skills and why they are
becoming increasingly important in our knowledge-based economy. By developing soft
skillswhich include oral and written communications, listening proficiency, nonverbal
communication, the ability to work in teams, and etiquette expertisestudents will
Cengage Supplements
The following product-level supplements provide additional information that may help you
in preparing your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what’s new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of
activities by chapter with seat time)
Chapter Objectives
The following objectives are addressed in this chapter:
2-1 Explain why teamwork is important in the digital-era workplace and how you can
contribute to excellent team performance.
2-2 Identify effective practices and technologies for planning and participating in face-
to-face meetings and virtual meetings.
2-3 Describe and apply active listening techniques.
Complete List of Chapter Activities and Assessments
For additional guidance, refer to the Teaching Online Guide.
Chapter
Objective
PPT
Slide
Activity/Assessment
Duration
Certification Standard
2-1
16
Small Group Activity in PPT
40 min
BUSPROG: Communication
DISC: Teamwork
2-2
28
Small Group Discussion in
PPT
45 min
BUSPROG: Communication
DISC: Meetings
2-3
36
Self-Assessment in PPT
20 min
BUSPROG: Communication
DISC: Teamwork; Meetings
2-4
43
Pair Activity in PPT
60 min
BUSPROG: Diversity
DISC: Cultural imperatives
2-12-5
51
Grammar and Mechanics
Quiz in PPT
30 min
BUSPROG: Communication
DISC: Standard English
N/A
N/A
Grammar and Mechanics
Pre-Course Diagnostic*
60 min
BUSPROG: Communication
DISC: Standard English
N/A
N/A
Grammar and Mechanics
Tutorials*
N/A
BUSPROG: Communication
DISC: Standard English
N/A
N/A
Grammar and Mechanics
Check-Up Activities*
N/A
BUSPROG: Communication
DISC: Standard English
(Unit 01 Communication
Foundations)**
2-12-5
N/A
Assignment: Chapter 02
Professionalism: Team,
Meeting, Listening,
Nonverbal, and Etiquette
Skills
20 min
N/A
2-12-5
N/A
Practice Quiz: Chapter 02
Professionalism: Team,
Meeting, Listening,
Nonverbal, and Etiquette
Skills
2530
min
N/A
(Unit 01 Communication
Foundations)***
Key Terms
Close-ended question: A question requiring a choice among set answers; the opposite of
open-ended question.
Collaborative overload: Overwork resulting from the demands of the always-on
workplace as workers struggle to set boundaries to protect from constant interaction.
Critical listening: The type of listening in which listeners judge and evaluate what they are
hearing to decide whether the speaker’s message is fact, fiction, or opinion.
Discriminative listening: The type of listening that is necessary when workers must
discern, understand, and remember; requires a listener to identify main ideas, understand
a logical argument, and recognize the purpose of a message.
Empathic listening: Active listening when we sincerely strive to understand others’
viewpoints.
Matrixed teams: Workplace collaboration among workers whose job task are spread
across multiple teams and who don’t always work with the same people or report to the
same manager.
Mindful: Being fully present, a prerequisite for active and empathic listening.
Open-ended question: An interview question that requires a more detailed response than
a simple yes or no.
Soft skills: Oral and written communication skills and other competencies such as active
listening proficiency, appropriate nonverbal behavior, and proper business etiquette.
What’s New in This Chapter
The following elements are improvements in this chapter from the previous edition:
Introduced the concept of collaborative overload in the digital-age workplace to
stimulate critical-thinking skills in students who will need to negotiate constant
interaction throughout their careers.
Discussed the predominant best practices guiding the use of mobile electronic
devices in meetings.
Addressed sensitive nonverbal cues and changing perceptions of workplace
etiquette exemplified by body art such as tattoos and piercings now common today.
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Chapter Outline
In the outline below, each element includes references (in parentheses) to related content.
CH.##” refers to the chapter objective; “PPT Slide #” refers to the slide number in the
PowerPoint deck for this chapter (provided in the PowerPoints section of the Instructor Resource
Center); and, as applicable for each discipline, accreditation or certification standards (DISC).
Introduce the chapter and review learning objectives for Chapter 2. (PPT Slide 2).
I. Excelling in Professional Teams (2-1, PPT Slides 317, DISC: Teamwork)
a. Hard skills refer to the technical skills in your field.
c. Teams are formed for the following reasons:
i. Better decisions are made when group and team members
contribute different expertise and perspectives.
ii. Faster responses are possible, as small groups and teams can act
rapidly.
iii. Increased productivity results when team members are close
enough to the action that they can see opportunities for improving
d. Knowledge and information workers who struggle to set boundaries may
experience collaborative overload, where constant interaction inflates their
workload, they fall behind, and their performance suffers.
e. Virtual teams remote collaborations with a group of dispersed people who,
aided by communication technology, must accomplish shared tasks without
face-to-face contact across geographic boundaries
f. There are four phases of team development. (Figure 2.1 outlines the four
phases of team development and how a team might proceed through these
steps to solve a problem and reach a decision.)
i. Forming members get to know each other and establish rules for
g. To be a productive and welcome member of a group, be prepared to
perform the positive tasks described in Figure 2.2 and avoid the negative
behaviors.
h. A team player showing positive behavior:
i. Willingly establishes rules and abides by them
i. A team player showing negative behavior:
i. Blocks the ideas of others
j. Groupthink faulty decision-making processes by team members who are
overly eager to agree with one another
i. Successful teams use productive conflict, listening, and debate to
arrive at the right answer.
k. The method teams use to reach decisions greatly affects morale,
commitment, and implementation success.
i. Majority: Majority wins via vote; leads to alienation and lack of
commitment
ii. Consensus: Team members ultimately agree through discussion;
time consuming, but results in commitment to implementation
l. Teams that do not work well together can increase frustration, lower
productivity, and create employee dissatisfaction.
m. Effective teams share some or all of the following characteristics:
i. Stay Small and Embrace Diversity
ii. Agree on a Purpose
n. Using the six-step plan for dealing with conflict illustrated in Figure 2.3 can
save time and enhance team commitment.
o. Small Group Activity: 40 minutes total. Activity 2.1Team Decision Making:
Majority, Consensus, or What?
Break class into groups of three students. Have students complete the
II. Preparing and Participating in Face-to-Face and Virtual Meetings (2-2, PPT Slides 18
29, DISC: Meetings)
a. Business meetings consist of three or more people who assemble to pool
information, solicit feedback, clarify policy, seek consensus, and solve
problems.
b. Workers on average spend more than 1/5 of their work time in meetings and
consider 25 percent of that time as wasted.
f. Attendees should include those with relevant information, those with
authority to make decisions, those responsible for implementation, and
representatives from those who will benefit from the decision.
j. Typical ground rules: communicate openly, be supportive, listen carefully,
participate fully, confront conflict frankly, silence digital devices, and follow
the agenda
k. Tips to move a meeting along include:
i. Use a parking lot list to avoid getting sidetracked.
l. Tips for participating actively and productively include:
i. Arrive early, showing respect and organization.
ii. Come prepared, be ready to ask knowledgeable questions, and
bring good ideas.
iii. Have a positive attitude and use positive body language.
m. Use this four-step process for handling conflict in meetings:
i. Encourage those who clash to make a complete case and question
one another while other attendees listen.
n. Effective meeting conclusion and follow-up involves:
i. Ending on time
ii. Summarizing decisions
o. Additional skills and practices are important in virtual meetings (Figure 2.8).
To prepare for virtual meetings, following these suggestions:
i. Select most appropriate technology.
ii. Ensure participants are able to use the technology.
iii. Encourage log-in 15 minutes early.
iv. Be aware of time zones.
v. Rotate meeting times.
p. Small Group Discussion Activity: 45 minutes total. Activity 2.6Five-Minute
Meetings: The Answer to Meeting Bloat?
Break class into groups of three to five students. Have each small group
complete the activity found at the end of the chapter. Groups should
brainstorm all possible applications of quick meetings as a team, discuss the
activity questions, and be prepared to share their answers with the larger
group.
What types of businesses could benefit from such meetings?
III. Practicing Active Listening (2-3, PPT Slides 3036, DISC: Purpose; Teamwork;
Meetings)
a. Good listeners make good managers.
b. Most of us are poor listeners, with experts saying most people recall only 25
50 percent of what they hear.
i. Schools focus on reading, speaking, and writing skills.
c. When listening to supervisors, don’t multitask or be distracted. Show interest,
take notes, and ask questions. Avoid criticizing or arguing.
d. Critical listening listen to decide whether speaker’s message is fact, fiction,
or opinion
g. The following recommendations can help improve workplace listening
effectiveness:
i. Eliminate external and internal distractions.
ii. Become actively involved.
iii. Separate facts from opinions.