Business Communication Chapter 16 Homework An interview during which the candidate sits down with a company representative to talk about the job and the candidate’s qualifications

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Instructor Manual

Guffey/Loewy, Business Communication: Process & Product, 10e, 2022, 9780357129234;

Chapter 16: Interviewing and Following Up

Table of Contents

Purpose and Perspective of the Chapter …………………………………………………………………………. 2

Cengage Supplements …………………………………………………………………………………………………… 2

Chapter Objectives ………………………………………………………………………………………………………… 2

Complete List of Chapter Activities and Assessments ……………………………………………………… 3

Key Terms ……………………………………………………………………………………………………………………… 4

What’s New in This Chapter ……………………………………………………………………………………………. 5

Chapter Outline …………………………………………………………………………………………………………….. 6

Discussion Questions …………………………………………………………………………………………………… 14

Additional Activities and Assignments …………………………………………………………………………… 17

Additional Resources ……………………………………………………………………………………………………. 19

Cengage Video Resources ……………………………………………………………………………………………………….. 19

Appendix …………………………………………………………………………………………………………………….. 21

Generic Rubrics ……………………………………………………………………………………………………………………… 21

Standard Writing Rubric ………………………………………………………………………………………………………….. 21

Standard Discussion Rubric ……………………………………………………………………………………………………… 22

Purpose and Perspective of the Chapter

The purpose of this chapter is to prepare students for the interviewing portion of the job-

search process. First, we cover recent trends in interviewing as well as the purposes,

Cengage Supplements

The following product-level supplements provide additional information that may help you

in preparing your course. They are available in the Instructor Resource Center.

• Transition Guide (provides information about what’s new from edition to edition)

• Educator’s Guide (describes assets in the platform with a detailed breakdown of

activities by chapter with seat time)

Chapter Objectives

The following objectives are addressed in this chapter:

16-1 Explain current trends as well as the purposes, sequence, and types of job

interviews.

16-2 Describe how to prepare before a job interview.

Complete List of Chapter Activities and Assessments

For additional guidance, refer to the Teaching Online Guide.

Chapter

Objective

PPT

Slide

Activity/Assessment

Duration

Certification Standard

16-1

Knowledge Check Activity in

PPT

15 min

BUSPROG: Ethics

DISC: Theory application

16-3

Writing Improvement

Activity in PPT

60 min

BUSPROG: Communication

DISC: Theory application

16-4

Writing Improvement

Activity in PPT

30 min

BUSPROG: Communication

DISC: Theory application

16-5

Writing Improvement

Activity in PPT

30 min

BUSPROG: Communication

DISC: Theory application

N/A

Grammar and Mechanics

Pre-Course Diagnostic*

60 min

BUSPROG: Communication

DISC: Standard English

N/A

Grammar and Mechanics

Tutorials*

N/A

BUSPROG: Communication

N/A

Grammar and Mechanics

Check-Up Activities*

N/A

BUSPROG: Communication

DISC: Standard English

Chapters

15–16

N/A

Why Does Employment

Communication Matter to

Me? (Unit 05 Employment

Communication)**

5 min

N/A

16-1–16-5

N/A

Learn It: Chapter 16

Interviewing and Following

35–45

min

N/A

16-1–16-5

N/A

Assignment: Chapter 16

Interviewing and Following

20 min

N/A

16-1–16-5

N/A

Video Presentation:

Polishing Answers to

Interview Questions

(Chapter 16 Interviewing

and Following Up)

15 min

N/A

Chapters

N/A

Writing Assignment: Writing

a Cover Letter (Unit 05

Employment

N/A

Communication)***

* These activities appear before the student will begin the course.

** This activity appears at the beginning of Unit 5.

*** This activity appears at the end of Unit 5.

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Key Terms

Behavioral question: A question that requires the candidate to tell success stories; they

usually begin with something like Tell me about a time when … .

One-on-one interview: An interview during which the candidate sits down with a company

representative to talk about the job and the candidate’s qualifications.

One-way video interview: One in which candidates at their leisure respond to a list of

scripted questions prepared by the hiring organization.

Situational question: A question that helps employers test a candidate’s thought

processes and logical thinking; interviewers describe a hypothetical situation and ask how

the interviewee would handle it.

Two-way video interview: Sometimes called a live video interview, a two-way video

interview is similar to a face-to-face interviewing, but it is typically conducted through video

chat.

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What’s New in This Chapter

The following elements are improvements in this chapter from the previous edition:

• In the Zooming In introductory scenario, shared key tips from interviewing expert

Don Georgevich encouraging job seekers to stress transferable skills that show how

their qualifications fit the targeted position.

• Researched hundreds of articles and distilled the latest trends and techniques,

synthesizing them into succinct guidance that readers can apply immediately.

• Expanded the coverage of interview types by providing expert advice in coping with

one-way and two-way video interviewing.

• Revealed new suggestions on what to wear, how to respond to typical interview

questions, and practicing answering out loud.

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Chapter Outline

In the outline below, each element includes references (in parentheses) to related content.

“CH.##” refers to the chapter objective; “PPT Slide #” refers to the slide number in the

PowerPoint deck for this chapter (provided in the PowerPoints section of the Instructor Resource

Center); and, as applicable for each discipline, accreditation or certification standards (DISC).

Introduce the chapter and review learning objectives for Chapter 16. (PPT Slide 2).

I. Sharpening Your Interview Skills (16-1, PPT Slides 3–9, DISC: Communication

evolution; Theory application)

a. The two components critical to success when interviewing are careful

preparation and learning what to expect.

b. There are seven hot trends in interviewing. (Figure 16.1)

i. Artificial intelligence: AI-powered psychometric assessment tests

and games are designed to measure a candidate’s strengths and

weaknesses.

ii. Video interviewing: Structured videos save time, reduce expenses,

avoid travel, and improve consistency.

c. Interviews have purposes for both the job candidate and the employer:

d. Purposes of the job candidate:

i. Convince the employer of your potential

e. Purposes of the employer:

f. The hiring process often follows a six-stage sequence (Figure 16.2):

i. Application

ii. Initial screening (telephone or one-way video)

g. A screening interview screens candidates to eliminate those who fail to meet

minimum requirements.

i. They may be conducted during job fairs or by telephone or video.

h. There are several different types of hiring/placement interviews:

i. One-on-one interview: Most common; sit down with a company

representative and talk about the job and your qualifications

ii. Panel interview: Conducted by people who will be your superiors

and colleagues; interviewers take turns asking questions; save time

and money and show how the staff works together; gather basic

biographical information about each panel member prior to the

interview

i. Knowledge Check Activity: 15 minutes total. Test Your Workplace Etiquette

Have students check their workplace etiquette IQ by deciding whether the

statements are true or false and then discuss the answers with the class.

• As you enter the room for a job interview, the recruiter stands up to

greet you but doesn’t hold out his hand. You should smile, announce

your name, and hold out your hand to shake in the conventional sign

of collegial greeting.

o False — During the COVID-19 pandemic, a new greeting

• At your job interview, the recruiter greets you with her hand extended

to shake. Because you firmly believe that handshaking must be

avoided, you should withhold your hand, smile, and give a cheery

one-handed (or two-handed, if both are free) wave or nod so that the

interviewer knows you are happy to be there but are observing

healthy “touchless” greetings.

o True — This is tricky because you don’t want to offend the

• During a job interview, it’s perfectly acceptable to jot down a few

notes in a professional-looking binder or notepad—but not on an iPad

or other electronic device.

o True — Taking a few notes during an interview conveys a

II. Before the Interview (16-2, PPT Slides 10–20, DISC: Theory application)

a. To prepare for a screening telephone call, follow these tips:

i. Use a concise and professional outgoing answering message.

ii. Stress professionality and message-taking with those who answer

calls.

b. To make the first conversation impressive, consider these techniques:

i. Keep a list nearby of the positions for which you’ve applied.

ii. Have a copy of the job description, your résumé, references list,

c. Before the interview, learn about the target company by scouring the

Internet for important company data, analyzing the company’s advertising,

and locating inside information.

d. Success stories are specific examples of your educational and work-related

experience that demonstrate your qualifications and achievements. To

rehearse a success story:

i. Identify the skills, training, characteristics, and experience you want

to emphasize.

e. Prior to the interview process, job seekers should clean up their digital

presence.

f. When it comes to deciding what to wear and when to arrive, follow these

h. Candidates should greet the interviewer and make a positive first

impression.

i. Make eye contact and smile warmly.

i. Fear is a natural reaction to the process. Use these techniques to combat

anxiety:

i. Practice interviewing: Get as much practice as you can with real

companies, but don’t schedule interviews unless you are genuinely

interested. Participate in mock interviews whenever they are

offered.

j. Pair Activity: 45 minutes total. Activity 16.10—Talent Assessments: Reviewing

Test Scenarios

Break class into pairs and have students complete the activity found at the

end of the chapter. A careful search will reveal quite a few sources online

that post sample talent or soft skill assessments. The three scenarios in the

activity come from the website Everything Soft Skills. Detailed activity

feedback can be found in the Solutions Manual. The answers are as follows:

1. Answer B: About 60–70 percent is correct. Any more than that would

• What specific skills or attributes might each question be designed to

measure?

• Do you think such questions are effective?

• What might be the best way to respond to the scenarios?

III. During the Interview (16-3, PPT Slides 21–35, DISC: Theory application)

a. During the interview, candidates can use the following techniques to send

positive nonverbal messages and act professionally:

i. Control your body movements.

b. To prepare to answer interview questions, consider these tips (Figure 16.3):

i. Prepare well-rehearsed responses to typical interview questions.

ii. Use the interviewer’s name and title from time to time as you

answer.

v. Refocus or clarify questions when necessary.