Chapter 13: Achieving Your Presentation
Goals: Informing, Persuading, and Relating
Chapter Context
This chapter describes strategies to inform others in briefings, reports, public relations
presentations, and training sessions; strategies to persuade and make sales presentations
to others; and special occasion speaking situations.
Outcome-based Outline
Outcome
Learning Objectives
Critical Thinking
13.1 Describe some of the
strategies to enhance the
effectiveness of a persuasive
message.
13.3 Describe communication
strategies for making special
speaking presentations.
Knowledge of Discipline
13.2 Describe how
developing leadership skills
are important to developing
persuasion skills.
Discussion Question Bank
This discussion question bank provides a listing of discussion questions (1-2 per module),
which are included for in-class use.
Module
Discussion Question(s)
13.1 Informing Others
1. How can speaking to inform others be a
challenging task? Discuss the principles of
informing others in briefings, reports, and public
relations presentations.
2. Analyze the significance of each of the nine steps
of the need-centered training model.
13.2 Persuading Others
1. Consider the last time you had to persuade
someone to your point of view. How was it
different from informing a person? Discuss the
principles that explain how persuasion works.
2. Assess the strategies one must follow when
persuading others. How should one develop sales
messages to motivate a customer into buying
specific products?
13.3 Making Special
Presentations
1. In what ways is presenting an award similar to
introducing a speaker or a guest? Discuss the
points one should keep in mind while preparing a
speech when presenting an award.
2. Reflect on a recent award acceptance speech.
Examine the points the person included and
missed out in the speech. Why is proposing a
toast important in a business or professional
setting?
Research Assignments
The following research assignments pertain to the main topics and/or themes of the chapter.
Please respond by writing a paper consisting of 1,000-1,500 words.
Logical Fallacies
Write a report analyzing the various types of reasoning fallacies, and explain each one of
them by citing relevant examples. Examine why one should have a working knowledge of
Experiential Activity
Persuasive Appeal
Goals
•
To have the student design a persuasive speech
•
To have the students become familiar with the motivated sequence format
•
To have the students give a speech using ethos, logos and pathos
Group size
This speech is done individually so the student may find a topic he/she is passionate
about or they could be selling a product or service.
Time required
Procedure
1. Hand out and review motivated sequence format.
3. Have students write a persuasive speech in full sentence outline format with in text
citations and a bibliography with a minimum of three credible sources.
5. Students should design presentational aids for this speech.