Instructor Resource
Dainton, Applying Communication Theory for Professional Life 4e
SAGE Publishing, 2018
Discussion Questions
Chapter 10: Mediated Communication
1. What are some of the newest social media advances you have heard of? Using
2. In your opinion, does uses and gratifications theory give the audience the most
control over media compared to the other theories? Why or why not?
3. What is an innovation that you personally adopted and liked, but failed to reach
critical mass? Using the five qualities of why innovations are adopted, explain
4. It is not uncommon for two or three roommates to sit in their room together and
use mediated communication to interact with each other. Even though they are
sitting in the same physical environment, they choose to NOT engage in face-to–
face communication. How would the diffusion of innovations theory explain this
situation?
5. How do you think the popularity of memes will impact traditional advertising
and/or public relations campaigns?