Lesson Plans 68
The U.S. Banking System Teacher: _______________________
Week of: _______________________
M T W Th F
Chapter 12 Bank Marketing
Pages 366–399
Introduction
• Chapter Overview, p. 366
Chapter 12 Teaching Resources
• Lesson Plans, Chapter 12
Lesson Plans 69
The U.S. Banking System Teacher: _______________________
Week of: _______________________
M T W Th F
Lesson 12.1 Define the Customer
Pages 368–372
Learning Objectives
12.1.2 Apply customer characteristics to banking customers.
Focus
• Banking Scene, p. 368
Apply, Review, and Assess
• Checkpoint, pp. 369, 371
• Think Critically, p. 372
• Make Academic Connections, p. 372
Annotated Instructor’s Edition
Lesson Plans 70
The U.S. Banking System Teacher: _______________________
Week of: _______________________
M T W Th F
Lesson 12.2 Develop and Maintain the Customer
Pages 373–377
Learning Objectives
12.2.1 Discuss a strategic approach for developing and maintaining profitable customer
relationships.
Focus
• Banking Scene, p. 373
Teach
• Customer Development, pp. 373–374
• Keeping Customers, pp. 375–376
Annotated Instructor’s Edition
Apply, Review, and Assess
• Reteach, p. 377
• Enrich, p. 377
Lesson Plans 71
The U.S. Banking System Teacher: _______________________
Week of: _______________________
M T W Th F
Lesson 12.3 Public Relations
Pages 378–382
Learning Objectives
12.3.2 Name the major tools used as part of a public relations effort.
Focus
• Banking Scene, p. 378
Teach
• Creation of a Public Image, pp. 378–379
• Public Relations Activities, pp. 379–381
Annotated Instructor’s Edition
Teaching Strategies
• Kinesthetic Learners, p. 379
• Tactile Learners, p. 380
• Gifted Learners, p. 381
Lesson Plans 72
The U.S. Banking System Teacher: _______________________
Week of: _______________________
M T W Th F
Lesson 12.4 Customer Service
Pages 383–388
Learning Objectives
12.4.1 Explain the elements of good customer service.
12.4.2 Identify behaviors that are inappropriate in dealing with customers.
• Banking Scene, p. 383
Teach
• Customer Assistance, pp. 383–386
• Inappropriate Behavior and Problems, pp. 386–387
Apply, Review, and Assess
• Checkpoint, pp. 386, 387
Annotated Instructor’s Edition
Teaching Strategies
• Gifted Learners, p. 384
Apply, Review, and Assess
• Reteach, p. 388
Lesson Plans 73
The U.S. Banking System Teacher: _______________________
Week of: _______________________
M T W Th F
Lesson 12.5 Marketing and Advertising
Pages 389–395
Learning Objectives
12.5.2 Identify the way banks advertise their products and services.
Focus
• Banking Scene, p. 389
Apply, Review, and Assess
• Checkpoint, pp. 391, 394
• Think Critically, p. 395
• Make Academic Connections, p. 395
Annotated Instructor’s Edition
Teaching Strategies
• Passive Learners, p. 390
Lesson Plans 74
The U.S. Banking System
Teacher: _______________________
Week of: _______________________
M T W Th F
Chapter 12 Review
Pages 396–399
Teaching Resources
• Lesson Plans, Chapter 12
Cengage Learning Testing by Cognero®
• Test Bank for Chapter 12
Apply and Review
• Chapter Summary, p. 396
Annotated Instructor’s Edition
Apply, Review, and Assess
• Reteach, p. 396