ADDITIONAL PROJECTS
Retailing Management 10th Edition
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RETAIL PROMOTION ASSIGNMENT
Example 1
July 4 Promotion Project
Students should form teams of two to work on this project. Student pairs should then
select a retailer that is having some sort of July 4 promotion. Selection of the retailer
Deliverable:
The deliverable will be a written report from ranging from 3-5 pages in length. Any
attachments such as ads, circulars, etc, should be attached to the written report.
Due Dates:
Retailer selection will begin the first day of class. Retailer selections must be posted on
What should the report cover?
The report should cover any relevant aspect of the promotion. Much of this will be
observed, however a great deal of the questions will need to be answered by store
ADDITIONAL PROJECTS
Retailing Management 10th Edition
Grading criteria:
Grades for the project will be based on the following criteria:
1. Thoroughness of report: were all aspects of the promotion adequately examined?