ADDITIONAL PROJECTS
Retailing Management 10th Edition
20
INTERNET RETAILING/RETAIL WEBSITES
The material for these assignments is found in Chapter 3 Multichannel and Omnichannel
Retailing and Chapter 16, Store Layout, Design, and Visual Merchandising
Example 1
Evaluate websites.
Go to the four retail web sites and shop for a product. For example, if you were shopping
1. Identify the retailers you chose and why.
2. How do you compare your experience shopping on the Internet to shopping in a local
4. Compare the retail offerings of the product you were shopping for:
product quality
price
5. Which one of these sites would you use? Why?
Example 2
Assignment
features on the sites did you find helpful? What features made shopping more difficult?
What camera would you? Why? From which site would you buy it? Why?
ADDITIONAL PROJECTS
Retailing Management 10th Edition
21
input, if any, do retailers have to this site? Evaluate the site. What features do you like
would you use this site?
digital camera (Cannon Powershot SD1000). Report on your experiences with these sites
and the featu
could they be improved? Would you use them? Why or why not?
Assume that you are going to buy an engagement ring for your fiancée. Compare and