ADDITIONAL PROJECTS
Retailing Management 10th Edition
1
STRATEGIC ANALYSIS
Example 1
ENTREPRENEUR VS CHAIN
Retail Management of Two Different Types of Stores
Students are to analyze two different retail approaches such as an independent drug store
compared to a national chain or a local small “Mom and Pop” hardware compared to a
Example 2
WEB STRATEGY
Students are to prepare the actual or hypothetical start-up of an E-Commerce retailer This
may be accomplished individually or in a group. It is suggested that the team break up the
ADDITIONAL PROJECTS
Retailing Management 10th Edition
Example 3
Instructions:
This research paper should be written in paragraph form, double spaced, 12-point font
with the preset (normal) margins. Please use the headings listed below (A. History of the
Company, B. Retail Strategy, 1. Target Market etc. …) to make your paper flow well. A
well-researched paper should be at least 6-10 pages long.
A. History of the Company: (50 pts.)
Who did you interview? (Full name and position.)
How long have they been in business?
B. Retail Strategy
1. Who is their Target Market: (15 pts.)
Define their customer according to demographics (age, gender, income
2. Merchandise Assortment: (15 pts.)
What are the major brands they carry?
ADDITIONAL PROJECTS
Retailing Management 10th Edition
3. Human Resources: (15 pts.)
How does this store prepare and train their sales people?
4. Store Location: (15 pts.)
Where is this retail store located? (CBD, Shopping Center, Specialty Center,
MXD)
5. Pricing: (15 pts.)
What is this stores pricing policy? (Everyday Low Pricing, High/Low Pricing
etc.)
6. Communication Mix: (15 pts.)
What type of paid advertisements does this business use?
7. Store Layout: (15 pts.)
What type of design layout does this store use? (Grid, Racetrack, Free Form etc.)
Is it effective for customer flow?
ADDITIONAL PROJECTS
Retailing Management 10th Edition
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8. Customer Service: (15 pts.)
What type of services does this store offer? (Alterations, gift-wrapping etc.)
C. Competitive Advantage: (50 pts.)
ADDITIONAL PROJECTS
Retailing Management 10th Edition
Example 4
Select a retailer that you have an interest in for this assignment and clear the retailer with
me so that we can be sure you will find the information you need to complete the
Prepare a paper and presentation about your retailer using the guidelines that follow. The
presentations will be done at the end of the semester so that this becomes a collaborative
learning experience. In researching and preparing your paper, you should use a minimum
of 5 sources of information.
1. Describe the current climate and situation that your retailer finds itself in as it
attempts to compete. Describe what is occurring in the industry. Provide a brief
2.
primary business? What is their business model (how do they choose to operate)?
4. Competition
a.
your retailer compare to these competitors in terms of its size, market
ADDITIONAL PROJECTS
Retailing Management 10th Edition
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5. Retail Market Strategy
a. Target Audience Who is their target audience? (Describe
demographically and psychographically, if possible.) How does this
compare to the competition?
b. What image do they want to convey? How do they attempt to position
themselves in the minds of consumers in the market? What is their current
6. Do a financial analysis of your retailer and two to five of its top competitors.
Include revenue growth, ROA, Gross Margin, Net Margin, GMROI, Inventory
Turnover, etc. What does this analysis say about how your retailer operates and
its profitability? What can your retailer do to improve its profitability?
ADDITIONAL PROJECTS
Retailing Management 10th Edition
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Example 5
Retail Strategy Assignment
To ensure that you can get information about the retailer, the retailer you select should:
Be a publicly held company so that you can access its financial statements and
annual reports. Do not select a retailer that is owned by another company. For
Some examples of retailers that meet the first two criteria are: Whole Foods Market,
Dress Barn, Burlington Coat Factory, Ross
Line, Foot Locker, CVS, Walgreens, Staples, Office Depot, Borders, American Eagle
Prepare an analysis of the company.
(10%) Identify direct competitors and t —
and positioning, its retail mix (merchandise variety and assortment, pricing, locations,
etc.), and.