1
Section 1
Introduction and Course Syllabus
About This Manual
This instructor’s manual is designed to be used with Family Business, Third Edition,
by Ernesto J. Poza. It was prepared with the dual objective of reducing preparation time
and making your teaching more effective.
The manual is divided into two sections:
Course Syllabus
The sample syllabus offered below summarizes course contents, class organization,
and both written and reading assignments. Because different schools have different
practices regarding syllabi, use this sample only as a reference for creating your own.
Managing the Family-Owned, Family-Controlled Corporation
Monday 6:00-9:15 pm
Fall 2013
Instructor:
Office:
Phone:
E-Mail:
Office Hours: Tuesdays, 2-4 PM
Purpose and Scope of the Course
2 Section 1 Introduction and Course Syllabus
Family controlled businesses (both private and publicly-traded) are characterized
by unique challenges that threaten their distinct core competencies; capabilities created
by the founding entrepreneur that are still the source of idiosyncratic and sustainable
competitive advantages. The challenges are primarily the result of issues presented by the
interaction of family, management and ownership particularly where the family
Assignments
Textbook: Ernesto J. Poza, Family Business 4e, Mason, OH: South-Western/Cengage
Learning Publishers, 2013.
All case assignments will be written and turned in at the beginning of the class.
Within 2-3 pages, you are asked to designate the decisions and/or actions you would take
Reference Books
Kelin Gersick, Generation to Generation, Boston, MA: Harvard Business School Press,
1997.
Section 1 Introduction and Course Syllabus 3
Team Consulting or Case Projects
Consulting or Case Projects on your own family business are welcome. These
may be individual or team ventures depending on access and privacy considerations. But
team projects are highly recommended because of the objectivity that nonfamily
Grades
The written and in-class case analyses will represent 30% of the grade. Class
participation will account for 20% and the final 50% will either be the team consulting or
case project mentioned above or a special research project. Grades on written work will
be recorded as:
Outstanding A
Changes
There may well be changes in this schedule and assignments. If you should miss a class it is
4 Section 1 Introduction and Course Syllabus
CLASS SCHEDULE
September 13 Session 1: THE FAMILY BUSINESS: WHAT MAKES IT UNIQUE
Assigned Reading: Family Business 4e, Chapter 1.
Introduction to Objectives and Experiences of Class Members & Faculty.
September 20 Session 2: AGENCY, RESOURCE AND FAMILY SYSTEMS
THEORY
Assigned Reading: Family Business 4e, Chapter 2.
Case: The Ferré Media Group. Read the case and prepare a 2-page paper
highlighting the best practices used and the similarities and differences with the
Suggested Readings:
1. Schulze, William, et. al., Exploring the Agency Consequences of Ownership
September 27 Session 3: THE OWNERSHIP PERSPECTIVE
Assigned Reading: Family Business 4e, Chapter 3.
Assignment: Write a 2 page paper making a recommendation for the appropriate
ownership structure of your family business in your generation. Support your
October 4 Session 4: SUCCESSION PROCESS AND SUCCESSION PLANNING
Section 1 Introduction and Course Syllabus 5
Assigned Reading: Family Business 4e, Chapters 6, 7, 8.
Case: The Cousins Tournament. Read the case and prepare a 1-page critique of
the current situation. If you were a consultant to Grandview Industries, what
October 11 Session 5: THE GOVERNANCE CHALLENGE & DIAGNOSING THE
FAMILY BUSINESS
Assigned Reading: Family Business 4e, Chapters 4 & 5.
Status Report on Team Consulting or Case Projects
October 18 Session 6: THE FAMILY OWNED COMPANY LIVE CASE
Special Guest Speaker: Michael Zuieback, President, Discount Tire, Phoenix, AZ.
November 1 Session 7: STRATEGIC MANAGEMENT OF FAMILY & BUSINESS
Case: Fastener’s for Retail. Read the case and prepare a 2 page paper highlighting
best practices used and speculating on what you believe is likely to happen in this
November 8 Session 8: GLOBAL ESTATE & TAX PLANNING FOR CONTINUITY
Special Guest Speaker: Garrett McKnight, Northern Trust, Phoenix, AZ.
Assigned Reading: Family Business 4e, Chapters 11 & 12.
.
6 Section 1 Introduction and Course Syllabus
Suggested Reading:
November 15 Session 9: INTERGENERATIONAL & SIBLING/COUSIN
RELATIONSHIPS
November 22 Session 10: NON-FAMILY MANAGERS AND THE FAMILY
BUSINESS
Special Guest Speaker: Christian Roe, CFO, The Discount Tire Company
Assigned Reading: Family Business 4e, Chapter 14.
November 29 Session 11: GOVERNANCE: THE ROLE OF THE BOARD & FAMILY
COUNCIL
Assigned Reading: Family Business 4e, Chapter 9.
December 6 Session 12: Projects Due. Project Presentations.