CHAPTER 9 Profit Planning
Case 9-55 (Continued)
Although this achieves the savings, the solution may not be feasible. The solution
depends to a large extent on how well the Jones family can do with a $2,000 per
c. A third possibility is to increase the fees charged for the various dental services
Assuming a variable cost ratio of 31% (from the first approach), the increase in
revenues needed to cover the $2,900 deficiency can be computed as follows:
This increase would call for fees to increase an average of 19.7%. Whether this
increase is possible or not depends to some extent on how Dr. Jones’s charges
compare with other dentists in the area. If some increase is possible, then the
increase could be combined with elements of the other two approaches, (e.g., a
Case 9-56
1. Linda’s behavior is not ethical. In the budgeting process, she is deliberately
misrepresenting the capabilities of her division for personal gain. To ensure that she