9-47. (35 min.) Activity-Based versus Traditional Costing—Ethical Issues:
Windy City Coaching.
a $4,000 per client = $40,000 ÷ 10 clients.
b $144 per visit = $36,000 ÷ 250 visits.
c $12.50 per computer hour = $20,000 ÷ 1,600 hours.
d $24,000 = $4,000 per client 6 clients.
e $14,400 = $144 per hour 100 visits.
f $11,250 = $12.50 per computer hour x 900 hours.
a$201,000 revenue ÷ $300 per hour = 670 hours of labor.
$143.2836 per labor hour = $96,000 of expenses ÷ 670 hours.
b$31,522 = $143.28 per labor hour 220 hours of labor.
c. Under labor-based costing, teen counseling and executive coaching appear equally
profitable (relative to revenues), so Wendy will not emphasize one or the other.
However, using ABC, executive coaching appears to be much more profitable.
d. ABC and traditional costing systems generally yield comparable product-line profits
when overhead is a small portion of costs, or when cost drivers are highly correlated
with the volume-related allocation base. In this case, labor-hours were distributed
32.8% to Teen Counseling and 67.2% to Executive Coaching. If Wendy’s three cost
drivers were each also distributed 32.8% to Teen Counseling and 67.2% to
Executive Coaching, the labor-hour allocation and ABC would have been identical.