Finally, some students may argue that only the marginal costs of serving passen-
would otherwise be empty. The implication is that the expense and liability would
gers who are flying free should be expensed because these people fill seats that
revenue because of free passengers as an expense and represents the value of
Another estimate of the cost would be a percentage of variable operating costs.
(This calculation assumes that idle capacity is used for these passengers, with
additional aircraft or other fixed charges not needed.) However, to accommodate
Students will have different views about the best way to estimate this expense.
One estimate of the cost for 2011 would be 2.5 percent of 2011 passenger trans-
portation revenues of $966.3 million, or $24.2 million. This amount treats the lost
If the expense and corresponding liability of frequent flyer programs are recog-
nized, operating income would be reduced and current liabilities would be in-
be much lower than 2.5 percent of revenues or 2.5 percent of variable operating
Chapter 8, C 1.
The above computations illustrate why airlines are reluctant to recognize frequent
flyer programs in their financial statements. Recognition may have a significantly
incurred.