Chapter 07 – Cost-Volume-Profit Analysis
7-3
Key Lecture Concepts
I. Illustration of Cost-Volume-Profit (CVP) Analysis
• CVP analysis, often referred to as break-even analysis, examines the
interrelationship of sales activity, prices, costs, and profits in planning and
decision-making situations.
II. The Break-even Point
• The break-even point is the point where revenues and expenses are equal.
• There are two approaches to calculating the break-even point for a firm:
the contribution-margin approach and the equation approach.
➢ The contribution-margin approach is based on the concept of the
contribution margin, or the amount that each unit contributes
toward covering fixed expenses and generating profit.
▪ Contribution margin = Selling price – Variable expenses per
unit
▪ To find the break-even point in dollars, simply multiply the
break-even point in units by the selling price.
▪ Alternatively, one can use the contribution margin ratio,
which is the contribution margin expressed as a percentage
of the selling price. Thus:
➢ The equation approach is based on the net income equation that
students already know: Sales – Total variable expenses – Total