Case 7-1 [LO 1, 2]
PRIMUS CONSULTING GROUP
Summary
A consulting firm is considering a client offer of a fee that is less than standard rates.
• Indicates that even direct labor costs can be irrelevant to a short run decision.
Questions to ask students
1. What is the situation facing Primus Consulting Group?
2. What will be the affect on company profit of accepting the Northwood job?
3. What qualitative factors should be considered in the decision as to whether or not to
accept the job?
Discussion
What is the decision facing Primus Consulting Group? Primus is considering an offer to
conduct a study aimed at improving on-time delivery for Northwood Industries.
Northwood has offered a flat $75,000 for the job which is less than the $87,350 that
Primus would charge at normal rates. However, Primus has excess capacity.
Incremental revenue $75,000
Incremental costs:
What qualitative factors should be considered in the decision as to whether or not to
accept the job? Before accepting this job, Primus must consider a number of qualitative