6-21
6-28 (15 min.) Responsibility, controllability, and stretch targets.
Consider each of the following independent situations for Happy Tours, a company owned by
Jason Haslett that sells motor coach tours to schools and other groups. Happy Tours owns a fleet
of 10 motor coaches and employs 12 drivers, 1 maintenance technician, 3 sales representatives,
and an office manager. Happy Tours pays for all fuel and maintenance on the coaches. Drivers
are paid $0.50 per mile while in transit, plus $15 per hour while idle (time spent waiting while
tour groups are visiting their destinations). The maintenance technician and office manager are
both full-time salaried employees. The sales representatives work on straight commission.
1. When the office manager receives calls from potential customers, she is instructed to handle
the contracts herself. Recently, however, the number of contracts written up by the office
manager has declined. At the same time, one of the sales representatives has experienced a
significant increase in contracts. The other two representatives believe that the office
manager has been colluding with the third representative to send him the prospective
customers.
2. One of the motor coach drivers seems to be reaching his destinations more quickly than any
of the other drivers and is reporting longer idle time.
3. Fuel costs have increased significantly in recent months. Driving the motor coaches at 60
miles per hour on the highway consumes significantly less fuel than driving them at 65 miles
per hour.
4. Regular preventive maintenance of the motor coaches has been proven to improve fuel
efficiency and reduce overall operating costs by averting costly repairs. During busy months,
however, it is difficult for the maintenance technician to complete all of the maintenance
tasks within his 40-hour workweek.
5. Jason Haslett has read about stretch targets, and he believes that a change in the
compensation structure of the sales representatives may improve sales. Rather than a straight
commission of 10% of sales, he is considering a system where each representative is given a
monthly goal of 50 contracts. If the goal is met, the representative is paid a 12% commission.
If the goal is not met, the commission falls to 8%. Currently, each sales representative
averages 45 contracts per month.
Required:
For situations 1–4, discuss which employee has responsibility for the related costs and the extent
to which costs are controllable and by whom. What are the risks or costs to the company? What
can be done to solve the problem or improve the situation? For situation 5, describe the potential
benefits and costs of establishing stretch targets.
SOLUTION