MAD 20–2 (FIN MAN); MAD 6–2 (MAN) (Concluded)
b. The break-even point is 1,000 passengers [from (a)]. If 900 passengers book the
cruise, that will be 100 passengers under the break-even point. The loss can be
calculated as:
(900 passengers – 1,000 passengers) × ($2,400 – $1,300) = $(110,000)
d. If the cruise is operating under break-even, the cruise line can take a number
of actions to improve the financial performance of the cruise:
1. The cruise line could cancel the cruise. This is an extreme response and
would require finding an alternative use for the boat, which is a significant
investment that cannot remain idle.
MAD 20–3 (FIN MAN); MAD 6–3 (MAN)
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Fixed Costs
a. Break Even Sales (units) = Unit Contribution Margin
$3,000,000,000
Break Even Sales (units) = = 37,500,000 subscribers
$120 – $40
Fixed costs: $100,000,000 + $2,000,000,000 + $900,000,000 = $3,000,000,000