CHAPTER 5 Accounting Systems
Ex. 5-25
a. Horizontal analysis:
Amount Percent
Americas $16,732 $15,620 $1,112 7.1%
*
Difference due to rounding.
b. Vertical analysis:
Amount Percent Amount Percent
Americas $16,732 67.7% $15,620 69.8%
China/Asia Pacific 4,474 18.1% 3,240 14.5%
Channel Development 2,297 9.3% 2,257 10.1%
*
Difference due to rounding.
c. The horizontal analysis indicates that the total revenues of Starbucks increased
by 10.4% from the prior year to the recent year. This increase is explained by Asian
continued consumer preference for Starbucks coffee and continued expansion.
Revenues increased by 38.1% in China/Asia Pacific versus 7.1% in the Americas
and 9.3% in EMEA. This was a noticeable difference in growth. Apparently, there
are more store openings in China/Asia Pacific than in the Americas.
Recent Year Prior Year
Increase/(Decrease)
Recent Year
(in millions)
Prior Year
(in millions)