TIF 18–3 (FIN MAN); TIF 4–3 (MAN)
Gross profit as a percentage of sales
b. Memo
To: Management of New Wave Sounds Inc.
From: Controller
Re: Product Strategy Recommendations
The product profitability report provided indicates that our product lines provide varying
degrees of profitability. By far, our most profitable product line is wireless speakers. The
home theater speakers provide a healthy gross profit. However, our marketing costs
associated with this product line exceed our gross profit. As a result, the product line is
unprofitable as a whole. The wireless headphones, on the other hand, have a very weak
gross profit. Consequently, the product line is just barely profitable. Based on this
Wireless Speakers
Wireless speakers provide both a healthy gross profit and return on sales.
Wireless Headphones
Wireless headphones are one of our “up–and-comers.” No other competitor has a similar
product. Thus, we have the market to ourselves. Yet, this product does not meet our