4-26.
In the short run, sales revenues need only cover the differential costs of production and
sale. So, from a short-run perspective, so long as the sale does not affect other output
prices or normal sales volume, a “below cost” sale may result in a net increase in
income so long as the revenues cover the differential costs. However, in the long run all
costs must be covered or management would not reinvest in the same type of assets. If
the company must continually sell below the full cost of production then it will most likely
get out of that particular business when it comes time to replace those facilities.
4-27.
This is a difficult and complex issue, so the purpose of this question is to stimulate
discussion and have students think about the complexities of using incremental costs as
a basis for decision making.
4-28.
Most likely most and maybe all of the opportunity costs identified are not included in the
accounting records. Although they are important in the decision, they are difficult to
estimate and the measurement error is so great that accountants do not try to place an
estimate in the accounting records. Note, also, that the airline’s managers are in the
best position to estimate these costs, so any estimate would be subject to management
bias as well.