Case 4-3. [LO 1, 2]
KROG’S METALFAB, INC.
Summary
Company is trying to estimate lost profit, related to fire damage, so it can submit an
insurance claim.
• Focuses on cost estimation.
Questions to ask students
1. What is the situation facing Krog’s Metalfab?
2. What are your estimates of lost profit?
3. What is wrong with Peter Newell’s analysis?
Discussion
I begin the discussion the same way I begin the discussion of almost all cases, by
asking a student to summarize the situation. Krog had a fire at the beginning of 2016
that reduced capacity and profit during 2016. The company has insurance to cover lost
profit, but what is the amount of lost profit during 2016?
At this point, I generally ask 5-10 students to simply give me their lost profit estimates
and I put them on the board. If students have large estimates (say greater than
$700,000) I’ll play the role of the insurance company and argue that their estimates are