Making the Connection Integrative Exercise (Chapters 3, 5, 8, and 12)
c. Relevant profit from special sales offer:
Relevant revenues $ 22,000
Relevant costs (25,000)
= Relevant profit $ (3,000)
3. A potentially important qualitative factor is product reputation, namely the
public’s perception of olestra’s safety. In particular, some (possibly large)
percentage of NoFat’s customers might be concerned that olestra is not a safe
ingredient for human ingestion, given its apparent effectiveness in cleaning up
toxic waste sites. As a result, the acceptance of PU’s special sales offer might
significantly decrease NoFat’s regular sales of olestra.
Cost-Based Pricing:
4. a. NoFat’s cost-plus pricing rule produces the following total revenue:
Total Revenue = (Number of Units × Variable Cost per Unit) × 1.10
= [10,000 units × ($1.00 + $0.75 + $0.50 + $0.25)] × 1.10
= (10,000 units × $2.50) × 1.10
= $25,000 × 1.10
= $27,500
b.
Relevant revenue $ 27,500 (see solution to Requirement 4a)
Relevant costs (25,000) (see solution to Requirement 1b)
= Relevant profit $ 2,500