(b) Applied Materials’ (AMAT) sales decreased 14% from 2012 to 2013, and
17% from 2011 to 2012. AMAT has four distinct segments: Silicon Systems
Group, Applied Global Services, Display and Energy and Environmental
Solutions. The only segment with increasing sales in 2013 was the Display
Gross profit margin decreased in 2012, but recovered somewhat in 2013. Despite
lower sales in 2013, gross profit margin increased due to lower costs, lower
inventory charges and a favorable product mix. The decrease in gross profit margin
in 2012 was a result of lower sales (AMAT has fixed costs), higher inventory
charges and costs associated with the Varian acquisition.
impairment charges.
AMAT has increased research and development (R&D) expenditures in order to
maintain a competitive advantage. In 2013 the firm increased their investments in
300mm product development, developed new applications to enable chip makers to
build faster devices and deliver next-generation mobile computing power, released
next-generation defect review and classification technology, and continued to
invest in 450 mm wafer fabrication equipment. The increases in R&D in 2012