Ethical Obligations and Decision Making in Accounting, 4/e 1
Major Case 3 Madison Gilmore’s Ethical Dilemma
South City Electronics is involved in printed circuit board assembly (PCBA) dealing with the
assembly of complex electronic system processes. The electronics company, based in the city of
South San Francisco, is publicly owned with three other locations in the San Francisco Bay Area.
Josh Goldberg is the chief executive officer of the company.
Ethical Dilemma
It’s March 30, 2017 and Madison Gilmore, controller for South City Electronics, has just gotten
off the phone with her supervisor, South City’s CFO David Levin, who reiterated the points he
made in a face-to-face meeting with her earlier that daythat the company would be in default
on a $10 million loan if its cash flow and earnings for the quarter ended March 31, 2017, did not
meet set goals in the loan agreement. Right now the company’s cash flow is $620,000 and the
earnings are $160,000. This is $380,000 and $240,000, respectively, below prescribed levels.
Gilmore knows her boss wants her to agree to revenue treatment for an arrangement with Victor
Facts of the Case
Levin and Gilmore’s face-to-face meeting featured an acrimonious dispute over whether to
record the $1.2 million as revenue:
“Madison, we have fallen below debt covenant requirements,” Levin said. “The only option is to
accelerate the sale to Victor Systems. I’ve already spoken to Bob Victor, and he has agreed to the
transaction and cash payment by the close of business tomorrow so long as we discount the sale
by 10 percent. Even with that discount we will be above debt covenant requirements.”
“The accounting rules are quite clear on this matter,” Gilmore said. “Generally accepted
accounting principles require us to record the transactions as of March 31 as deferred revenue
because the sale will not be completed until April 5.”
“What’s that?”
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“We are going to ship the merchandise to an off-site distribution warehouse that we oftentimes
use as a holding facility until a customer asks for goods to be sent to its location.”
“Who is the end user?” Gilmore asked.
“Victor Systems.”
“In my mind that means we still can’t record the revenue this quarter.”
“Can you point to any specific accounting standard that supports your opinion?” Levin asked.
“Maybe not a specific opinion, but it is my professional judgment that the entry should be
recorded as deferred revenue and a footnote added to the quarterly statements describing the
warehouse holding arrangement.”
“That’s not going to happen. There is no way Josh will agree. Asking him to defer the revenue is
bad enough, but throwing in a footnote disclosure will not only place us in default on the loan
terms but also will unnecessarily create some doubt in the mind of others who might read that
note and wonder about our accounting practices. Besides, this is simply an operational decision
and not an accounting manipulation.”
At that point Levin received a call from Bob Victor, who wanted to review the terms of the
shipment. Levin excused himself and told Gilmore they would talk later in the daythe follow-
up phone call referred to above.
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Questions
1. Is the accounting for revenue in the Victor transaction a case of operational earnings
management or accounting earnings management? Explain. Briefly address auditing
challenges of this kind of a transaction.
We could say that an operational decision led to the accounting earnings management and
that is true. However, in the end it is a case of accounting earnings management. While not
Extended Discussion of Bill-and-Hold Transactions
“Bill and Hold” schemes are a common method of bypassing the delivery requirement. As
its name implies, a legitimate sales order is received, processed, and ready for shipment. The
customer however, for whatever reason, may not be ready, willing, or able to accept delivery
of the product at that particular point in time. The seller holds the goods in its facility or
ships them to a different location, such as a third party warehouse for storage until the
customer.
South City Electronics wants to recognize revenue immediately upon shipment to Kelly’s
warehouse. In auditing such transactions to assess whether the revenue recognition rules
have been met, the auditor must consider whether the seller has met (or is seeking to
circumvent) enumerated specific criteria established by the SEC, including whether:
Risk of ownership has passed to the buyer;
Customer has made a fixed commitment to purchase the goods, preferably in written
documentation;
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Delivery must be fixed and on a schedule that is reasonable and consistent with the
buyer’s business purpose;
Seller must not retain any specific performance obligations under the agreement such that
the earning process is not complete;
Ordered goods must be segregated from the seller’s inventory and not be subject to being
used to fill other orders; and
Product must be complete and ready for shipment.
In addition to the above factors, the SEC also recommends preparers of financial statements
to consider:
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The date by which the seller expects payment, and whether the seller has modified its
normal billing and credit terms for this buyer;
Auditors coming across agreements that do not meet the above criteria should be wary of
potential bill and hold schemes. Auditors should consider whether:
Bills of lading are signed by a company employee rather than shipping company;
Review of shipping documents indicates excessive shipments made to warehouses rather
than to a customer’s regular address (which could mean that shipments are made to the
seller’s warehouses rather than customer locations);
When confronted with the above indicators, the auditor should first inquire of management
regarding any bill and hold policies and any customers with bill and hold arrangements. The
auditor should also make inquiry of warehouse personnel regarding “customer” inventory
being held on the premises in a third party warehouse, or shipped to another company
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If additional investigation is warranted, the auditor should review the customer contracts to
determine whether they meet the requirements of SAB 101 enumerated above. The auditor
should also:
Review underlying shipping documents for accuracy and verify existence of transactions;
Compare shipping costs to prior periods for reasonableness.
2. Who are the stakeholders in this case and what are their interests? Use ethical
reasoning to evaluate the appropriateness of Levin’s request.
South City Electronics is a major stakeholder because it is its position about the
appropriateness of recording revenue on the shipment of goods to Kelly Electronics to be
held for Victor Systems that is being discussed between Madison Gilmore (controller) and
David Levin (CFO). The company needs to boost its revenue numbers to increase cash flows
by $380,000 and earnings by $240,000 in order to avoid violating debt covenant
requirements.
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Victor Systems is the customer that is being asked to accept the bill-and-hold arrangement
with Kelly Electronics that is designed to prematurely recognize revenue on the transfer of
goods to Kelly to be held for delivery to Victor on April 5, 2017.
A rule utilitarian approach holds that the rules should never be violated regardless of any
utilitarian benefits to the stakeholders. The ethics rules would be violated, and the financial
statements as of March 31, 2017, would not present fairly financial position, results of
operations, and changes in cash flows for that quarter. In this case the ethical reasoning under
rule utilitarianism leads to a different conclusion than that under act utilitarianism.
Assume you are in Madison Gilmore’s position. Answer the following questions as you
prepare for the meeting with Levin and Goldberg.
What are the main arguments you are trying to counter?
Gilmore is trying to counter the argument of Levin that somehow recording the revenue in
the March 31, 2017 period is acceptable under the terms of the agreement with Victor
Systems because the goods were shipped off site by the end of the quarter. The argument by
Levin is the holding arrangement with Kelly Electronics is simply a detail and not one that
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What is at stake for the key parties, including those who disagree with you?
South City Electronics will be in default of its debt covenant requirements if it doesn’t
accelerate the revenue into the March 31, 2017 quarter. The company’s debt may be called in
and South City would need to gather sufficient cash to pay off its debts. Levin disagrees with
Gilmore’s suggested accounting. If Gilmore holds true to her values and beliefs about proper
What levers can you use to influence those who disagree with you?
Gilmore should discuss the accounting treatment with Levin from GAAP, professional
judgment, and ethical obligation perspectives. She should try and convince Levin that he will
be in violation of a number of rules if he persists in recording the revenue prematurely. His
reputation is at stake and, as a CPA, he might lose his license. Gilmore should also explain
the internal reporting process under the AICPA Code that was discussed in Chapter 3 in
Exhibit 3.13. The exhibit sets forth the rules for a CPA to follow to avoid subordinating
judgment to a superior (s). Briefly, Gilmore should explain that she will go to Josh Goldberg
(probably a useless step since the CEO undoubtedly knows about Levin’s plan to accelerate
What is your most powerful and persuasive response to the reasons and
rationalizations you need to address?
Levin is pushing accelerating the recording of revenue to meet debt covenant requirements.
Levin is attempting to convince Gilmore that the structure of the bill-and-hold transaction
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4. At this point would you recommend to Gilmore that she should go to the audit
committee with her concerns? Explain your reasoning.
Gilmore should go to the audit committee because their role is to help resolve internal
differences over proper accounting and differences between the external auditors and
Assume Gilmore goes to the audit committee and nothing changes. The revenue was
recorded as earned revenue as of March 31. The goods were shipped to the warehouse
on that day. The sale was completed on April 5. A refinancing of the $10 million loan
was made shortly after April 5.
5. If you were in Madison Gilmore’s position, would you blow the whistle on what you
perceive to be the manipulation of the earnings for the quarter ended March 31? Under
what circumstances might you blow the whistle? Who would you contact to inform
them of what you consider to be earnings manipulation?
The issue as previously mentioned is whether to blow the whistle to the SEC under the Dodd-
Frank provisions. Since Gilmore would have already followed the prescribed internal
reporting process (an essential first requirement of compliance officers under Dodd-Frank
and under AICPA rules), she can evaluate the three conditions, any one of which justifies
reporting the matter to the SEC. A brief review of whistleblowing under Dodd-Frank
follows.
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One major concern with this new provision is that it may cause would-be whistleblowers to
go external with the information rather than internal using the organization’s prescribed
reporting mechanisms. Employees have a loyalty obligation to their employers that include
maintaining confidentiality and not doing anything to harm their employers. Assuming the
internal reporting process has played out and nothing has been done to correct for the
wrongdoing, we believe from an ethical perspective external whistleblowing is the proper
course of action especially if it is the only way for the public to know. An employee should
not fall victim to the bystander effect and assume others will report it. Along with knowledge
comes the responsibility to correct wrongdoings, which is in the best long-term interests of
the organization.