Chapter 03 – The Accounting Cycle: End of the Period
Ethical Dilemma
You have recently been employed by a large clothing retailer. One of your tasks is to help
prepare financial statements for external distribution. The company’s lender, National Savings &
Loan, requires that financial statements be prepared according to generally accepted accounting
principles (GAAP). During the months of November and December 2018, the company spent $1
million on a major TV advertising campaign. The $1 million included the costs of producing the
commercials as well as the broadcast time purchased to run them. Because the advertising will be
aired in 2018 only, you charge all the costs to advertising expense in 2018, in accordance with
requirements of GAAP.
The company’s chief financial officer (CFO), who hired you, asks you for a favor. Instead of
charging the costs to advertising expense, he asks you to set up an asset called prepaid
advertising and to wait until 2019 to record advertising expense. The CFO explains, “This ad
campaign has produced significant sales in 2018, but I think it will continue to bring in
customers throughout 2019. By recording the ad costs as an asset, we can match the cost of the
advertising with the additional sales in 2019. Besides, if we expense the advertising in 2018, we
will show an operating loss in our income statement. The bank requires that we continue to show
profits in order to maintain our loan in good standing. Failure to remain in good standing could
mean we’d have to lay off some of our recent hires.” As an employee, should you knowingly
record advertising costs incorrectly if asked to do so by your superior? Does your answer change
if you believe that misreporting will save employee jobs?
Key Issues
• Recording all advertising expense in 2018 (instead of delaying a portion until 2019) has
the effect of reducing net income.
• Since the bank requires the company to maintain profitability, recording all advertising
expenses in 2018 causes the company to lose good standing.
• Strictly following the rules of accounting vs. the use of discretion
• What is the role of an employee? Do the right thing or do what your boss tells you?
Option 1: Expense advertising costs immediately per GAAP
• GAAP guidelines are in place for accountants to follow, and the correct action is to
expense the advertising costs in the current year, regardless of what the CFO says and
regardless of the consequences.
Option 2: Establish a prepaid advertising account to delay the recognition of some expenses