Chapter 03 – The Accounting Cycle: End of the Period
Ethical Dilemma
You have recently been employed by a large clothing retailer. One of your tasks is to help
prepare financial statements for external distribution. The company’s lender, National Savings &
Loan, requires that financial statements be prepared according to generally accepted accounting
principles (GAAP). During the months of November and December 2021, the company spent $1
million on a major TV advertising campaign. The $1 million included the costs of producing the
commercials as well as the broadcast time purchased to run them. Because the advertising will be
aired in 2021 only, you charge all the costs to advertising expense in 2021, in accordance with
requirements of GAAP.
Key Issues
• Recording all advertising expense in 2021 (instead of delaying a portion until 2022) has
the effect of reducing net income.
• Since the bank requires the company to maintain profitability, recording all advertising
expenses in 2021 causes the company to lose good standing.
• Strictly following the rules of accounting vs. the use of discretion
• What is the role of an employee? Do the right thing or do what your boss tells you?
Option 1: Expense advertising costs immediately per GAAP
• GAAP guidelines are in place for accountants to follow, and the correct action is to
Option 2: Establish a prepaid advertising account to delay the recognition of some expenses
• Why do I have to be the employee to take on the burden of standing up to the CFO? Is
my job not to do as I am told?