CHAPTER 26 Capital Investment Analysis
CP 26-1
The plant manager wants a project to be accepted and places pressure on the analyst
to come up with the “right numbers.” Jerrod is right when he states that the net present
value analysis has many assumptions and room for interpretation. Many analysts use
this room for interpretation to work the numbers until they satisfy the minimum return
(hurdle) rate. In fact, some analysts state that they start with the hurdle rate and work
back into the numbers. Clearly, this is not what should be expected of Danielle.
by countering his argument. For example, Danielle might point out that it is by no means
clear that more storage space translates into more sales. In fact, it is probably just the
opposite. More storage space means that more product waits a long time before being
shipped to the customer. This means that the customer is guaranteed to receive dated
product that may be inferior to product that was recently produced. More warehouse
space is counter to a just-in-time orientation. Danielle is really trying to prevent the plant
manager from going down the wrong path. Jerrod needs to work on his systems so
that he doesn’t need the warehouse space.
This very difficult issue revolves around the nature of ethical dilemmas. Danielle has
brief tenure with the organization. She has very little organizational clout and could
easily find her career short-circuited by crossing Jerrod. It might be tempting for
Danielle to slide on this one—after all, who would know? If the project is eventually a
failure, it’s unlikely that the decision would come back to haunt Danielle. Much time will
have passed, and Danielle will likely be in another job in the company. The decision to
confront Jerrod has immediate repercussions. This is the heart of real-world ethical
dilemmas. The dilemma occurs when the ethical decision has grave short-term
consequences (Jerrod short-circuits Danielle’s career) and few seemingly long-term
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