CHAPTER 25 Differential Analysis, Product Pricing, and Activity-Based Costing
Prob. 25–3A
1.
Differential
Promote Promote Effect
Moisturizer Perfume on Income
(Alternative 1) (Alternative 2) (Alternative 2)
Revenues $1,152,000 $1,040,000 –$112,000
Costs:*
Direct materials –192,000 –260,000 –68,000
Essence of Esther should promote moisturizer.
2. The sales manager’s tentative decision should be opposed. The sales manager
erroneously considered the full unit costs instead of the differential (additional)
Differential Analysis
Promote Moisturizer (Alt. 1) or Promote Perfume (Alt. 2)
August 21, 2014
12