CHAPTER 25 Differential Analysis, Product Pricing, and Activity-Based Costing
Ex. 25–5
Note to Instructors: Many students may be unfamiliar with the financial services
industry. This exercise provides an opportunity to introduce students to some
basic terms and concepts used within the industry.
a. The “Investor Services” segment serves the retail customer, you and me.
These are the brokerage, Internet, and mutual fund services used by individual
investors. The “Institutional Services” segment includes the same services
provided for financial institutions, such as banks, mutual fund managers,
insurance companies, and pension plan administrators.
b. Variable costs in the “Investor Services” segment include:
2. Fees paid to exchanges for executing trades
4. Advertising
Fixed costs in the “Investor Services” segment include:
2. Depreciation on brokerage office equipment, such as computers and
computer networks
c. Investor Institutional
Services Services
(in millions) (in millions)
Income from operations………………………………………… $780 $443