Exercise 25-18 (20 minutes)
Part 1
Based on this analysis, Goshford should accept the new business.
Part 2
Other factors that Goshford should consider before deciding whether to
accept the new business are:
• Will regular customers demand a reduction in their selling price if they
hear of the sale to the new customer?
• Will the new customer expect to receive the special price for future sales?
• If Goshford accepts the new business, it will be operating at full capacity.
Can they maintain that full capacity without any defects?
• What will happen to regular sales if they cannot meet current customers’
expectations because of this order?